The Black Eyed Peas Released A Single Titled, Where Is The...

In 2003, The Black Eyed Peas released a single titled, â€Å"Where is the Love?† which highlighted specific issues in the past. Now in 2016, a remix similar towards the hit released 13 years ago appeals to current issues around the world. Internationally anyone who had access to see the video saw the reality that many didn’t want to uncover back then. It’s clear that the message can be picked out even without viewing the video. The irrefutable acts of discrimination, hypocrisy, greed, violence, and crimes all trace back to asking where is the love? Emotions evoked light to what officials wanted to bury, and with a new single similar to it, individuals are now being informed about the current social issue of police brutality. The purpose of this song is to highlight police brutality as a social issue, and how it causes problems with racism, violence, and discord. According to Will.I.Am he wrote this song to stimulate a detailed message to any listener who can distinguish right from wrong. The concept of this song proves that the issue has always been around, but there’s a trend of it appears more often and no justice being served. The first version of the song was written after the 9/11, and the reason being that cynicism was being formed toward officials and the government. After the terrorism occurred a theme of ignorance came to selectively discriminate against many Islamic individuals. The Black Eyed Peas asked, â€Å"What s wrong with the world, mama People livin like theyShow MoreRelatedThe Music Industry Of Ariana Grande1976 Words   |  8 Pageswould’ve known that just by creating cover songs and some of her own music that she would soon after acting see mainstream success with her first album Yours Truly. The album would would also hit #1 on the Billboard charts and spawn so many popular singles. To the public eye, i t would basically look like she became famous over night, right? So who is this you may ask? Her name is Ariana Grande. Firstly, for a little background on Ariana Grande, she is an actress and singer from Boca Raton, FloridaRead MoreIndian Music4009 Words   |  17 Pagesthat goes back to Vedic times around 1000 BC. It further developed circa the 13th and 14th centuries AD with Persian influences and from existing religious and folk music. The practice of singing based on notes was popular even from the Vedic times where the hymns in Sama Veda, a sacred text, were sung as Samagana and not chanted. Developing a strong and diverse tradition over several centuries, it has contemporary traditions established primarily in India but also in Pakistan and Bangladesh. In contrastRead More War Protest Songs Essays4092 Words   |  17 Pagessenseless war. For What it’s Worth - Where’s the love? The lyrics from the Buffalo Springfield’s 1967 hit For What it’s Worth have come to symbolize the turbulent decade of the 1960’s. This song has been used in virtually every documentary, television special, and feature film (including Forrest Gump and Oliver Stone’s Born on the Forth of July) chronicling that era in America, becoming an anthem for an entire generation. When the song was released in 1967 it captured the restless, confrontationalRead MoreLogical Reasoning189930 Words   |  760 Pagespros and cons will give you a good answer only in limited situations where you know the important consequences of your potential actions and where you have enough time to consider those consequences. In many situations, the best thinking requires taking shortcuts--making quick guesses or relying on a trusted friend to make the decision for you. Logical reasoners need to be flexible thinkers. For example, in a situation where youre playing baseball and a friend yells Duck! it is illogical to

Beauty Ltd And Ugly Ltd Overall Performance - 1200 Words

From the two given companies, Beauty ltd and Ugly ltd overall performance, we can see that the both companies are performing well. But by evaluating the performance of company, the company Ugly is in better position as per the investor’s point of view. As the standard deviation of Beauty company is 0.02 and Ugly ltd has 0.07 which is much higher than market rate, 0.01. The company Ugly has higher standard deviation than market rate. Along with this, the calculation of Beta for Beauty Company is 0.051 and Ugly is 0.05 the beta portfolio is 0.11.the capital assets pricing model for beauty co and Ugly company is 48% and 55% respectively. The weighted average cost of capital for Beauty ltd is 60% and 63%. The company with high†¦show more content†¦The capital assets pricing model gives the information about the relationship between risk and expected return the investors can received. The Ugly limited has highest amount 55% which means that investors can receive high return from investing in Ugly Company. The cost of capital of Ugly Company is 3% higher than beauty ltd. Along with 55 debts and 45 equity, the cost of capital is 3% higher in Ugly. Based on the calculation, from both the company, Ugly Company is more profitable as per the investor’s point of view. The company is less risky in the market than Beauty Company and at the same time the rate of return is also much higher than other company. So, the investor can earn more return on investment. The main factors which influence the investors to invest their money in particular company which is less risky projects in the business along less fluctuating the market price or share price of the company. In addition to this, the opportunity to get higher and stable return in the market also plays an important part in attracting the potential stakeholders to invest in company in order to get higher return. Based on the calculation, Ugly company will able to give return on investment which is 6% higher than Beauty Company and at the same time it is less risky in the market. With the same proportion of equity and debt in the both company,

Business Ethics and Politics

Questions: Task 1: Discuss the ways in which companies that sourced clothes from the Rana plaza can help improve business practices to prevent recurrence of events of this nature, focus stakeholder the employes,how they need threat people, look for responsibility,and what need to change, what company need internally improvement? Task 2: Discuss about the research and evidence how they operate ethically taking into account their approach to consumerism, values, responsibility, customers policy and environmental friendliness ofMcDonalds CSR? Answers: Task1 Executive summary: The paper analyses Rana Plaza a firm within textile industry. First section of study has tried to evaluate all firms that sourced from Rana plaza could help themselves in improvement of their business practices towards preventing any recurrence of such events further. Research has also aimed to evaluate the ethical issues involved in firm and all the actions that related companies need to undertake for further smooth survival (Carmody, n.d.). Analysis of the ethical and social as well as companywide issues would ensure that firms proper understands things that went wrong within Rana Plaza and effectively avoid any such activities or actions that could harm the others in same way. In second part a firm named Mc. Donalds has been considered and all the activities of this firm regarding basic ethical concern like CSR has been identified as these actions would propel the business goals and aims into future. The report even has identified all the actual business ethics which McDonalds var ies and practices since past time and even the impact of such ethics upon its strategic partners as well as customers. Introduction: The major disaster at firm named Rana Plaza situated in Bangladesh took place in last year April, where eight story constructions housing about six textile factories fell akin to house of the cards, killing about 1,134 labors (Eckersall, 2011). This case has put an attention on the health plus safety concerns in textile industry. Also as an outcome, media, government and consumers as well as some other stakeholders also are progressively holding the clothing firms accountable for all the health safety contravention in the supply chains. Discussion: As shareholders belonging to the textile as well as apparel firms, investors also are exposed towards financial plus reputational risks and danger coming out of the incidents linked to the dangerous working situations at such firms production sites. Thus, investors now need to have an important wager in encouraging firms to implement proper health plus safety practices all through their self as well as their suppliers functions.Several actors really share liability of tragedy which took place within Rana Plaza (Hossain et al., 2013). Bangladesh which is even considered as state having weak governance also faces many structural issues and problems such as lack of genuine rule as well as regulation of law,inadequate plus scarce examination procedures, as well as generally unproductive admittance towards the justice for victims of work-connected accidents. Nonetheless, in instant consequences of factory tragedy, some companies amazingly spoke bewilderment related to whether factories in reality shaped their goods or not.Certainly, as a result of multinational firms that outsourced every production to nations such as Bangladesh, self-prevailing contractors frequently took decisions within complex as well as vital supply chains. Firms here must try to understood that cost as well as their differentials, actually were real reasons of the outsourcing in initial place, amid fully developed plus some developing nations that showed situations within factories which were possibly substandard, as well as merely were empirical proof that could also disprove such things (PLAZA and MCGINTY, 2005). The firms that sourced from the Rana Plaza actually had many duties, in their own factories plus also in contract firms as well as all of their duties require making sure that dignity of workers is always being respected and that the workers are being pr ovided with proper as well as safe working conditions and that no single point in the premises is left unstructured and in non operating condition. Such duties for the firms are of supreme importance because of the power that these duties carry over the owners plus the managers of all such factories as well as even as of considerable resources immediately after their disposal (Plaza and Gilbert-Barness, 2000). Firms should thus; in fact accountable for every form of sourcing of transparent dealers plus for rapidly identifying issues in each of the supply chains that they carry. There are many standards to be adopted and followed by these firms to prevent any future Rana Plaza case: Working conditions for the workers must be improved. Proper ecological plus environmental standards need to be fulfilled and abide by Some energy saving measures must be improved (Pramanik, Hossain and Azad, 2015) Employee health and safety standards need to be maintained and proper arrangements for the health and safety of staffs must be made Firms sourcing from Rana Plaza must try to build in better relations with Rana Plaza and support their partners in their bad times. Recommendation: The brands and firms can sign Accord upon Fire plus Building Safety in the Bangladesh that would also allows staffs to stop work if through any means they feel their safety is under threat. The textile industry has not yet forgotten the Rana Plaza collapse, and neither have the consumers. It is actually vital to constantly ask questions as well as seek out brands plus firms that are keenly trying to enhance worker situations . Conclusion: The vital responsibility in fact fell upon the Bangladeshi authorities as they in realism failed in properly fulfilling all of their compulsions towards shielding the labors. State of Bangladesh, as per national plus international law must also try to protect all human rights in the authority as they also failed in their duty which was to grant rights plus safety to all textile industry staffs. Task 2 Executive summary: The report will assume varied factors. Initially, it would emphasize upon the McDonalds CSR and will later move on to all other ethical practices and carry outs in the firm. This report will also how the CSR as well as business ethics which McDonalds has actually implemented plus will later implement have attained general acceptance amongst all the business partners and customers plus public in common (Betz, 1998). Introduction: McDonalds being world's biggest fast food chain restaurant owes environment to vast extent regarding its ethical concern as Corporate Social Responsibility. Environment in such case actually implies to all its customers and also business partners plus public unconfined (Bird, Smucker and Velasquez, 2009). The company has till date played a vast role in past towards preserving the environment and ecology all around. Methodology: The method here used for data collection is the secondary data collection. Information from several secondary resources has been used collected like from magazines, journals, company website and even books. Discussion (Findings): In every nation where McDonalds operates it has carried thrive towards development of a menu which fits tastes as well as culture of people in all those countries. This even has made the firm unique in all its supply and delivery of good quality and proper fast food goods. Its the CSR strategies and tactic has also helped the firm to recognize needs of people in such goals plus development of fast food answers that actually fit all of their needs and requirements. Thus the firm is very mindful of all its consumers diverse requirements and demands (Castro, 1994). The company also has won numerous awards within ecology conservation plus also employment sensitivity. Even McDonalds has no sex inequality whilst staffing its employees from regions where this has also expanded. The firm even hopes to carry all properly trained as well as retrained employees in every aspect and each field. As per a staff at fast food restaurant within Europe, McDonalds also is perhaps amongst list of best em ployer plus always lends ears to needs as well as demands of staff. Core values of McDonald's are all targeted at promoting firms CSR. This is also attained through giving proper value to customers, supply chain plus all other business stakeholders and partners with (De George, 1982). McDonalds certainly acknowledges reality that all its customers are reasons at the back of its success as well as existence. Thus, customers are extra valued by the firm. Secondly, McDonalds also values its staffs and demonstrates that the firm is totally committed towards growth as well as development of career of employees via a complete training plan and strategy. This is possibly the maximum CSR which McDonalds carries. McDonalds also believes in authorizing and valuing staffs for enhanced obligation from them plus also their sustained success (Han, 2009). McDonalds even maintains very high ethics within its business and therefore conducts all its business and trade with higher ethical benchmarks. The firm conducts all its business along with high uprightness, honesty as well as fairness intended for all the buyers plus suppliers. It even values community where it operates plus strives to supply back to society via sponsoring several society initiatives like education and hospitality. The firm being a proper public company tends to perform profitable business along with its stakeholders and for this follows all the required ethics and concerns (Hartman, Wolfe and Werhane, 2008). The firm thus lays extra emphasis upon gainful business while implementing ethics in the business across all the subsidiaries and branches of the firm. McDonalds forever strives to properly excel in anything and any field that it undertakes to function. McDonalds undertakes all its actual and real social responsibility regarding the environment and also the soc iety where it operates. The firm even established its own International ecology commitment and thereby proves to be very ethical in all aspects. The firm has sustained to focus upon enhancing its total commitment towards environment (Kelly, 2000). So far as the firm McDonalds is concerned CSR regarding environment in the past has been focused upon three vital areas like; energy efficiency and sustainable packaging as well as waste management plus even design of green restaurant. McDonalds also has arranged to utilize extra energy efficient tactics like use of the natural gas within the restaurants and also continues to hunt for different ways of enhancing energy efficiency. Additionally, the firm even seeks to decrease impact of all its operations upon environmental impact. Besides all this McDonalds even continues to discover ways through which it could package consumer's goods in packages which are simple to recycle as well as could be reused effectively without hampering the environment. The firm has even banned use of any kind of plastics within the packaging and making of fast food goods and items (Leder, 2012) Recommendation: McDonalds can make us of all the solar energy that is actually renewable type of energy. This would also go a very long way to ensure that there exists very low carbon emission. EPA would therefore be pleased along with efforts broadcasted by the firm McDonalds. McDonalds can even aim to run advertisements within media towards promoting its impartial healthy and beneficial diet. These advertisements must also hold nutrition advice upon several ways of consuming healthy and advantageous diets of fast food. The firm can also diversify all its diets towards ensuring that it properly meets all needs and requirements several dissimilar ages (Moon, 2001). As the firm constantly uses paper-oriented packages yet it has been condemned for using the paper-oriented packages in wake of global warming fright. Paper actually comes from the trees and therefore by using such packages, the firm might have been departing against ecological preservation needs thus the firm needs to act upon this and convince people on its part. Majority of restaurants belonging to McDonalds actually have adopted design of green restaurant which supports in properly saving energy to vast extent. This might also give the firm opportunity to contribute in reduction of the carbon emission via investing within energy efficient blocks and buildings. Majority of the restaurants of the McDonalds can be supplied bigger open space that would allow abundance of light and air to enter in the building therefore saving utilization of electricity at the time of day (Williams-Lee, 2008). Conclusion: McDonald's CSR in reality supports conservation of ecology via reduction of all the carbon emission plus indulgement of design for green restaurant. McDonalds also has been capable of to attaining higher success via its recognition of elements which makes it achieve something to the vast extent. These factors include all its staffs, customers as well as suppliers. McDonalds even values its staffs and has several training plus development programs to hold and support as well as retain staffs for longer period of time. The firm draws its victory mostly from the staffs. McDonalds even hires good quality as well as highly valuable staffs and thus ensures continued victory for the firm. References Betz, J. (1998). Business Ethics and Politics. Business Ethics Quarterly, 8(4), p.693. Bird, F., Smucker, J. and Velasquez, M. (2009). Introduction: International Business Firms, Economic Development, and Ethics. Journal of Business Ethics, 89(S2), pp.81-84. Carmody, C. (n.d.). The Shirts on Our Backs: The Rana Plaza Disaster, Interdependence, and the Shifting Locus of Responsibility. SSRN Journal. Castro, B. (1994). Business Ethics: Knowing Ourselves. Business Ethics Quarterly, 4(2), p.181. De George, R. (1982). Business ethics. New York: Macmillan Pub. Co. Eckersall, P. (2011). The Emotional Geography of Shinjuku: The Case of Chikatetsu Hiroba (Underground Plaza, 1970). Japanese Studies, 31(3), pp.333-343. Han, J. (2009). The Business Strategy of Mcdonalds. IJBM, 3(11). Hartman, L., Wolfe, R. and Werhane, P. (2008). Teaching Ethics Through a Pedagogical Case Discussion. Teaching Ethics, 9(1), pp.103-133. Hossain, M., Nahar, N., Nayan, M., Jahan Ema, A. and Arafat Alve, M. (2013). Experience of Bangladeshi occupational therapists with Rana Plaza Tragedy  survivors: recovery and rehabilitation phases of disaster management. World Federation of Occupational Therapists Bulletin, 68(1), pp.14-19. Kelly, M. (2000). McDonalds Embraces Animal Welfare. Business Ethics: The Magazine of Corporate Responsibility, 14(2), pp.6-6. Leder, D. (2012). Old McDonald's Had a Farm: The Metaphysics of Factory Farming. Journal of Animal Ethics, 2(1), pp.73-86. Moon, C. (2001). Business ethics. London: Economist. PLAZA, E. and MCGINTY, L. (2005). Distributed case-based reasoning. Knowl. Eng. Rev., 20(03), p.261. Plaza, M. and Gilbert-Barness, E. (2000). Castleman's Disease: Pediatric Pathology Case. Fetal Pediatric Pathology, 19(6), pp.487-490. Pramanik, M., Hossain, M. and Azad, M. (2015). Management of mass casualty in Rana Plaza tragedy, the worst industrial disaster in Bangladesh. Journal of Armed Forces Medical College, Bangladesh, 9(2). Williams-Lee, A. (2008). Accelerated leadership development tops the talent management menu at McDonald's. Glob. Bus. Org. Exc., 27(4), pp.15-31.

Increasing Gap between the Wealthy and the Poor Free-Samples

Question: Discuss about the Increasing Gap between the Wealthy and the Poor. Answer: The increasing gap between the wealthy and the poor The issue of increasing drift between the rich and the poor is pressing because it is directly proportional to the number of rich and poor people in society for many decades now. The scenario is astonishing because the figures between the wealthy and the poor are not proportional. Notably, the inequality between the rich and the poor exist is heightened by accumulated wealth of an individual or a group in society (Gap between rich and poor 'keeps growing' - BBC News, n.d). Also, disparity can be realized between countries whereby one country is endowed with too many resources which it is able to utilize to boost the economy especially the developed countries. On the other end of the spectrum, the developing countries are impacted with poverty because of economy struggle and lack of adequate resources. Therefore, income disparity is a threat that has been in existence and will still exist. The increasing gap between the reach and the poor is a global problem that almost all the presid ents of big nations have not still realized its cure. Furthermore, this is a universal problem that cuts across both the developed and the developing countries. As much as economic growth is realized, income disparity is a common phenomenon in most parts of the world. According to this article (The Real Reason for the Growing Gap Between Rich and Poor, n.d), technology is a double sword that is forming the basis of increasing disparity among the citizens of America. Technology has brought a great impact on employment. Remember, technology has led to the retrenchment of people from their places of work. Responsibilities that low skilled people were used have now been replaced by use of computers or integrated systems which have rapidly rendered people jobless. A country like U.S uses telecommunication systems to source workers from other foreign countries with cheaper labor cost than the native citizens. The implication for cheap labor is that many workers will be chasing view wages which will lead to poor salaries (Morris, 2015). On the other hand, technology is boon to those skilled people from the fields of engineering, law and computer science hence it acts as a complement to their skills. Such people attract high demand for their services that results to competitive salaries thus widening the disparity gap. Also, the issue of gender has brought about the disparity in the income in the sense that in most countries some jobs are meant for men while others are solely designed for ladies however most governments have enacted regulation and rules to fight for gender equality in the society. Inequality comes as a result of men taking well paying jobs such as CEO of the company while the ladies are given lower position in the workplace. More specifically, a place like India, it is known ladies have their specific job in the society as well as men. The Indians have a culture that a woman cannot do a more earning job or a white collar job while her husband is doing a low job in the society (Lau,2008). Therefore, this implies that if couples are born in a poor family, they will be forever poor, whilst if couples belong to a rich family they will be forever rich. In that case, the drift between the people of the social class will remain. Notably, globalization is a contributing factor to disparity because s countries strive to influence international customers and gain a large market share they tend to bring disparity (Bergh et al.,,2016). It is a bit technical to understand this but simply put, countries would like to do business with other countries that are of the same level like they are endowed to the same economic advantage. Therefore, rich countries would like to associate and do businesses with reach countries and vice versa. More often than not, disparity is brought about by the difference between wages and salaries of individuals in the society. The article (Why the Gap Between Rich Poor Is Widening - Salary.com, n.d.) depicts, in most countries, the level of education and expertise skills determine the salary of an individual. Therefore, those people who have acquired knowledge to higher education learning tend to secure well-paying jobs white collar jobs) that attract better salaries. For instance, in China, out the total population, 10% are the richest and are 9.6 times rich as compare to those people with low income. On the other hand, people who are non-skilled or low skilled or dropout will accept to offer cheap labor just to sustain them. Therefore, there is no day equilibrium can be established between the two types of people. For this reason, the gap will still exist because people accept this culture and are ready to maintain the status quo. Besides, in U.S the current rate of tax favor the rich. The tax rate structures have been perceived to favor the rich people. According to this article (Income inequality, 2014), the Bush tax cuts enacted in 2001 and 2003 lowered the marginal tax for high-income earners from 36.9 percent to 35 percent. As a result, the action brings is a disadvantage to low-income earners because the wealthiest will have a large take away because of the reduced tax as the poor face the wrath of the imposed rule. In another perspective, reducing tax rates gives freedom to the top earners to fight for more compensation. Ultimately, this will lead to further widening of the gap between the poor and the rich. Apart from market-driven factors, Lau (2008) argues that there is a remedy for the increasing disparities. The implementation of specific rules will create equality among people of all ages in society. The government can increase the education supply to citizens that will translate to skilled labor. In this case, the government can implement policies that favor and provide education to all either provide education at a cheap fee or give subsidies and supply enough equipment to educational institutions. In the long run, education will be accessible to all citizen hence people quagmire of education differential will be stopped. Consequently, the labor market will be supplied with learned people with almost the same skills hence salaries will be sliced to fit all of them. Therefore, the issue will be curbed upon implementation of such policies. Arguably, if the government can implement a progressive tax structure, the proportion of the disparity will subside (Bergh, Nilsson Waldenstro?m, 2016). The progressive tax structure will impose high tax on the wealthy people as their will be low tax among the poor. Therefore, the poor will have a privilege of benefiting from low taxes hence the income inequality will be reduced in the society. Such a remedy is prevalent especially if it is implemented as a long term project. Also, legislations like formulating policies such as raising the income of low income of the poor will help to reduce the gap between the people of different social class. Introducing minimum wage legislation policy helps to curb problems of income imbalance in the labor market. Besides, the government can opt to offer subsidies to the manufacturing firms which will translate to low product costs. By providing goods and services at cheap prices, the poor will be able to afford the product hence increasing the purchasing power of poor members of the society. In conclusion, the answer to the increasing disparity is not found in prevailing market labor but the situation can be reversed if the government will collaborate with relevant bodies to make fundamental changes in the current system of distribution of wealth. Equality can be realized by changing the rules of the market such that the average income people are given the advantage of bargaining power hence the poor will benefit from such schemes of economic growth. In another perspective, the government can work to introduce some policies to bring equality like formulating minimum wage legislations, making education cheap and available to all, and introducing a progressive tax system are among the strategies that can reduce the gap existing in social class. References Bergh,A., Nilsson,T., Waldenstro?m,D. (2016).Sick of inequality?: An introduction to the relationship between inequality and health. Gap between rich and poor 'keeps growing' - BBC News. (n.d.). Retrieved from https://www.bbc.com/news/business-32824770 Growing Gap Between Rich and Poor. (n.d.). Retrieved from https://www.boundless.com/sociology/textbooks/boundless-sociology-textbook/stratification inequality-and-social-class-in-the-u-s-9/social-mobility-76/growing-gap-between-rich-and-poor 450-2081/ Income inequality. (2014).Inequality. doi:10.1787/459aa7f1-en Lau,O.C. (2008).Mind the (gender) gap: Institutions, inequality, and individual freedom. Morris,P.A., Hill,H.D., Gennetian,L.A., Rodrigues,C., Wolf,S., University of Wisconsin--Madison. (2015).Income volatility in U.S. households with children: Another growing disparity between the rich and the poor? National Symposium on Family Issues, In Amato,P.R., In Booth,A., In McHale,S., In Van,H.J. (2015).Families in an era of increasing inequality: Diverging destinies. The Real Reason for the Growing Gap Between Rich and Poor. (n.d.). Retrieved from https://www.newsweek.com/real-reason-growing-gap-between-rich-and-poor-377662 Why the Gap Between Rich Poor Is Widening - Salary.com. (n.d.). Retrieved from https://www.salary.com/why-the-gap-between-rich-poor-is-widening/slide/5/ Wolff,E.N., Twentieth Century Fund. (1996).Top heavy: The increasing inequality of wealth in America and what can be done about it. New York, NY: New Press.

Infant Competence in The Piagets Stage Theory

Black Actresses Speak Out About Colorism

Black Actresses Speak Out About Colorism Gabrielle Union, Tika Sumpter, and  Lupita Nyong’o have all been praised for their good looks. Because they are dark-skinned, however, they have all been asked to discuss how  colorism, or skin color discrimination, affected their self-esteem. These women and other actresses, such as Keke Palmer and Vanessa Williams, have all had unique experiences in and out of the entertainment industry based on their skin color. Hearing them discuss their encounters, or lack thereof, with colorism, sheds light on the hurdles that have yet to be overcome in race relations. Pretty For a Dark-Skinned Girl Actress Keke Palmer of â€Å"Akeelah and the Bee† fame discussed her desire to be lighter-skinned while sitting on the Hollywood Confidential Panel in 2013. â€Å"When I was like 5 years old I used to pray to have light skin because I would always hear how pretty that little light skin girl was, or I would hear I was pretty ‘to be dark skinned,’†Ã‚  Palmer revealed. â€Å"It wasn’t until I was 13 that I really learned to appreciate my skin color and know that I was beautiful.† The actress went on to say that African Americans need â€Å"to stop separating ourselves by how dark or how light we are.† Praying For Light Skin Palmer’s prayer for lighter skin sounds eerily similar to Lupita Nyong’o’s prayers as a youth. The Oscar winner revealed in early 2014 that she, too, begged God for lighter skin. Teased and bullied for her dark skin, Nyong’o desperately believed that God would answer her prayer. â€Å"The morning would come and I would be so excited about seeing my new skin that I would refuse to look down at myself until I was in front of a mirror because I wanted to see my fair face first,†Ã‚  she said. â€Å"And every day I experienced the same disappointment of being just as dark as I was the day before.† The success of dark-skinned model Alek Wek helped Nyong’o to appreciate her skin color. â€Å"A celebrated model, she was dark as night, she was on all of the runways and in every magazine and everyone was talking about how beautiful she was.† â€Å"Even Oprah called her beautiful and that made it a fact. I couldn’t believe that people were embracing a woman who looked so much like me as beautiful. My complexion had always been an obstacle to overcome and all of a sudden Oprah was telling me it wasn’t.† Colorism Still Affects Gabrielle Union Actress Gabrielle Union has no shortage of admirers but  she revealed in 2010 that growing up in an all-white town led to her developing low self-esteem, particularly about her skin color. Her white classmates did not pursue her romantically and she did not meet black boys until she, an athlete, headed off to basketball camp. â€Å"When I got to go to basketball camp and I got to be around black boys, I was like cool†¦until I got dumped†¦for a light skinned girl,† she said. â€Å"And then that whole thing started. My hair isn’t straight enough. My nose isn’t pointy enough. My lips are too big. My boobs aren’t big enough. And you start going through all of that. And I realize as I’ve gotten older a lot of issues that I was dealing with at 15, I am still dealing with today.† Union said that she’s also witnessed her teenaged niece confront the same issues with skin color and hair texture, leading her to believe â€Å"that there is a lot more work to do be done.† In Hollywood, where there’s a high premium on looks, Union said that she continues to grapple with insecurities. â€Å"In the business that I am in now, it is incredibly tough, and to be honest, sometimes it is hard to keep my head above the water, sometimes I feel like I’m drowning,† she said. â€Å"†¦You don’t get a job, and you immediately want to blame it on, if my hair was different, or maybe if my nose†¦or they just want to go with light-skin girls, and you start to doubt yourself, and the self-doubts and the low self-esteem starts to creep in.† Tika Sumpter Never Felt Less Than Actress Tika Sumpter remarked in 2014 that being dark-skinned never made her feel less than her five siblings, all of whom are lighter than she is. She said that her mother, who is lighter than her, and her father, who is also dark-skinned, always appreciated her complexion. â€Å"I never felt less than, so even growing up and getting into this business I always felt like well yeah of course you’re going to like me,†Ã‚  she told Oprah Winfrey. â€Å"†¦I never felt like, wow, the light-skinned girl- she’s going to get all the boys. Growing up I was like, yeah, of course I’m cute. †¦Of course I’m going to be the president of my class three years in a row. I was never made to feel less than, and it starts at home. It really does.† Hollywood Poses Challenges For All Black Women Actress Vanessa Williams, who has light skin and eyes, was asked in 2014 to discuss the success of Lupita Nyong’o and whether skin color poses a barrier for dark-skinned women. â€Å"Getting a good role is hard no matter what you look like, and Lupita did a phenomenal job,†Ã‚  Williams said. â€Å"She went to Yale School of Drama and this was the first thing she did out of her tutelage there and she’s a brilliant actress†¦ She’s amazing because she embodied that role and made you feel. â€Å"It’s hard to get good roles anyway, no matter how fair your skin is†¦no matter how brown your skin is. It’s up to you to make the best out of each opportunity that you’re given.†

Week 5 individual Essay Example | Topics and Well Written Essays - 250 words

Week 5 individual - Essay Example Quality management International, Inc is a full service consulting, management, and professional service firm that aims at helping organizations successfully attain their objectives. As registered auditors, certified trainers, and accomplished advisors, the company helps organizations achieve health, safety, quality, integrity, sustainability, and security (Quality Management International Inc., 2014). This company helps leaders and their teams in organizations to apply process-based management systems in order to add value and to also prevent loss. The Texas Department of State Health Services is a local institution that has a quality management branch which aims at assuring that contractors who are funded by the Texas Department of State Health Services (DSHS) comply with the requirements and standards of the department (Texas Department of State Health Services, 2012). This branch also assists contractors to identify avenues and opportunities that will help improve services. The participation of this branch helps in maintaining high quality in services while ensuring that services are delivered in a cost effective manner. The participation of these organizations is crucial in the quality performance of organizations because the trainings offered by these organizations results in continual capacity development and quality improvement. In the long term, these organizations help their clients to

Myers Briggs personality Inventory Essay Example | Topics and Well Written Essays - 2000 words

Myers Briggs personality Inventory - Essay Example The Myers-Briggs Type Indicator instrument makes use of four dichotomies which differentiate one people from another and consign them as ‘type preference’. The four dichotomies are as follows: Extraversion-Introversion: This indicates whether people have a preference over acquiring personal energy from the external world of actions and people or from internal world of thoughts as well as ideas. Extraverts get easily adjusted to the external environment and prefer to involve in large groups of people. They enjoy while working in groups, learn anything by discussing with others, act in any circumstances without thinking and are expressive as well as outgoing. Introverts may act slowly over any action. They are accustomed to the inner world and prefer to communicate with others through writing than talking. They enjoy while working alone and learn anything through psychological practice. For example, extravert prefers to talk to people and introvert prefers to read books. S ensing-Intuition: This indicates the way through which people take information whether they focus on actual or real based meaning or prefer to apply or interpret the meaning to what they observe. The people who have a preference over sensing use facts and detailed information as well as give emphasis to realistic object. They take time and examine carefully before taking any conclusion. They use their five senses while observing and memorising certain things. The people, who prefer intuition, provide emphasis to hypothetical object and visualise any matter. They quickly jump into conclusion without proper judgement. They use their sixth sense while observing certain things (Prem, n.d.). For example, people who prefer sensing is down-to-earth and extremely dependent on past experiences where as people who prefer intuition are considered idealists and rely much on the future (Prem, n.d.). Thinking-Feeling: This indicates the way through which people make decision whether the people is depended on their rational thinking or influenced by their concern for themselves and others. The people who prefer thinking is analytical. Besides solving problem logically they also provide realistic solution and endeavour for right objective pattern. They use cause-and-effect analysis while taking any decision. They want that everyone should be treated equally without discrimination. The people who prefer feeling are empathetic and kind in nature. They are guided by individual value and want everyone to be treated as an individual. They try hard for harmony as well as positive relations among each individual (Prem, n.d.). For example, people who prefer feeling over thinking are usually predominant in helpful professions which include counsellors. They provide emphasis to fulfil the need of other people and may seek realistic

Ku Klux Klan Research Paper Example | Topics and Well Written Essays - 1500 words

Ku Klux Klan - Research Paper Example The group had become a harbor for extremists who championed for white supremacy. The group is in essence comprised of three Klans on historical basis the first starting from 1865 to 1874, second from 1915-1944 and later Klans from 1950s to present. The group is one of the most famous not only in the United States but the whole world as it has transcended the test of time since its inception despite the many attempts, legal and otherwise, to try and extinguish its presence and influence. KKK - 1865 - 1874 KKK at this time did not have a definite structure as an organization most likely due to the nature of its objectives. There was however other groups existing at the same time i.e. 1865 especially in the Southern United States which took up the same name KKK as well as mannerisms (McVeigh 263). This is one of the first ways in which it spread. The Klan members acted as vigilantes whereby they murdered mostly radical republicans irrespective of whether they were black or white. They w ore masks and robes to hide their identities and usually ambushed their targets at night. This group was formed almost immediately after the Civil War whereby the veterans were against the changed society where people from different races had acquired some freedom seemingly undermining white supremacy. Many states after the Civil War experienced long periods of lawlessness which fuelled their efforts to use violence with impunity against black people. They later turned to Republicans and their ideologies claiming they were pro-blacks. They claimed that African Americans were largely voting for Republicans consequently trying to curtail their rights to vote, education and economic wellbeing. The group went as far as assassinating a congressman, J. M. Hinds and members of the legislature who were Republicans. Roughly 2,000 people were reported dead in Louisiana in 1968 just before the elections which followed a boycott by Republicans from voting in Fall of that year (Parker 63). The s ame actions were happening in other southern states leaving hundreds dead in the woods and thousands injured. By 1871, Acts had been passed that made it possible to prosecute the group’s crimes. In 1974 Klan groups reformed targeting Republicans by removing them from office through violence and intimidation. These actions were largely attributed to the landslide victory by Democrats in the South back in 1877 (78). KKK - 1915-1944 This Klan rekindled the ones that had died four decades earlier. The origin was in Georgia where its functions were largely concentrated. However, as time went by new recruits joined across the nation and the group leaders notably William Simmons realized the potential they had and immediately started fresh recruitment drives all over United States (Dray 113). This was a time of prosperity in the country and they found it easy to gain many affluent members. Apart from being heavily racist KKK had messages that were anti-Catholicism. They also preache d against communism and Semitism. The group increasingly became violent towards these groups or people affiliated to them regardless of their race. This KKK had a definite structure at both national and state levels and by 1925 the group widely publicized claims that its membership comprised of more than 15 percent of the total US population. These claims were however refuted as they had no scientific or factual basis. They were mere

British Airways Internal And External Environment

British Airways Internal And External Environment British Airs has chosen as its competitive strategy to be focus differentiated. This is supported by the fact that since the mid 1980s the company determined that they needed a more dynamic, customer-focused and service driven culture. Furthermore, the company stated in its 2008/2009 annual report that its objective is to be a high-performing, market-focused, global premium airline. Among its objectives, it wants to be the worlds leading global premium airline; be the airline of choice for longhaul premium customers; and deliver an outstanding service for customers at every touch point. Moreover, in order to analyse if the company is supporting its strategy, it is important to analyse its value chain and how the company can creates value to its customers. In its operation, B.A is outsourcing some activities, for example catering, therefore they can focus on their core business, and also they can save costs with employees and avoid problems with strike. (Guys on this point, reviewing the case study, that the franchises do not not contribute to support their strategy of differentiation). B.A has also created a subsidiary OpenSkies to be more competitive in the transatlantic routes, due to the fact of being a new company, they can hire new employees with different salaries and benefits from B.A. B.A has also created the Terminal 5 which is very modern and with a lot of technology, therefore they can reduce costs mainly with employees and it also a mean to reduce the problem of possible strikes. This terminal does not depend too much on employees force. Furthermore it helped the company to improve its efficiency and offer better service. On services, the company has invested to achieve its objective of serving outstanding services. Some examples are a Club World Cabin, which offers more comfort and privacy, on all its Boeing 747 and on half of its Boeing 777; Two-by-Two seat configuration in its Club Europe; Galleries lounges at terminal 5 and 3 in Heathrow, Milan, Vancouver and Johanesburg; Check in from mobile and PDA; In flight entertainment system. Its Human Resources activities can represent a critical aspect from its value chain. In one hand, the company has invested in world-class hospitality and customer service training (annual report); on the other hand to support its objective of reducing costs, the company has progressively cut the number of employees and their benefits (such as reduction on their pensions), which has generated a turbulent relationship with its employees, mainly with the trade unions. As an example, due to the 5000 jobs cut in its backroom operation, the cabin crew went on strike in August 1997. They are reducing the pensions, they are hiring new employees with different salaries which create employees conflicts, affect motivation and they have strikes. Firm Infrastructure: They changed the management style in the mid 1980 to be more flexible. However, more recently they are becoming more toughened due to the competitive. They are trying to manage the efficiency of the employees with the clocking-in system; they are also trying to reduce absenteeism. Apart from this, employees fell bulled. Therefore, it seems to be more autocratic. We can also support this with Terminal 5, they just decided to start the operation but employees were not prepared. Strategy Sustainable it is not sustainable The company is focusing on reduce costs and maximizing profits to deliver the results expected by the shareholders. However, on the other hand, this strategy is impacting the employees. They are reducing the pensions, they demand more performance, they dont want to give pay risen, they want to reduce the number of employees, thus this will impact the quality of the service. Therefore this does not support the strategy. Evaluation of Strategy: Primary evaluation index is performance if it has grown and if it has been profitable; However Rumelt indicates three questions to evaluate depth the strategy, to appraise more fundamental factors and trends which will guide the company for success: Are the objectives appropriate? Are the major policies and procedures appropriate? Do the results obtained confirm or refute critical assumptions on which the strategy rests? The strategy needs to be consistent (goals and policies); consonant (it needs to represent an adaptive response to the external environment and critical changes); it needs to create competitive advantage and it needs to be feasible according to resources. We have set our sights on being the worlds leading global premium airline. We have five key goals. They are to: Be the airline of choice for longhaul premium customers; Deliver an outstanding service for customers at every touch point; Grow our presence in key global cities; Build on our leading position in London; and Meet our customers needs and improve margins through new revenue streams. Background and Introduction British airways were founded as aircraft transport and travel (ATT) in 1916, and soon on after the World War I the first international scheduling air service were launched between London and Paris. 1939 its principal competitor were Imperial Airways and the government nationalized both company from British Overseas Airways (BOAC). The BOAC were operation just in Long Haul flight and for short haul another new company were operation, British European Airways (BEA). In 1974 after the BOAC has a great knowledge about long Haul Flight (US, Japan, and so on) and BEA has a great knowledge about short haul flight the both companies merger, became the British Airwyas. (DataMonitor, 2009). Business agreement between BA AA Iberia 2008 British Airways is one of the worlds leading scheduling premium international airlines, during FY2009 British Airways earned  £8 billion in revenue, down 11% on the last year. Passengers represent 87% of the revenue, 7% Cargo and 6% form other activities, (annual report BA, 09). With 245 aircraft makes one of the best fleet services in actuality. British airways serve more than 300 destinations worldwide. The company carried more than 33 million passengers and 777,000 tonnes of cargos destinations throughout the work during fiscal year 2009. British airways also provides another types of services to other airlines including cargo handling at airports, airframe maintenance, computer and communication services and consultancy services. (datamonitor, 2009). British airways has a objective to be the biggest airline company in the world, and the airline industry is consolidating at an accelerating pace. In order to do this, merger with Iberia and plan to join business with American Airlines are examples of the era for international aviation. But these deals are always in focus on benefit its costumer. (Annual Report BA, 2009) British Airways during March 2009 launched a low-cost airfare sale with price starting to $478 between London to New York and also develop its popular Europe for Free that is a program offering low-cost fares and two free hotel nights in same seven selected cities on the Europe continent, (datamonitor) Appendix 01 -Timeline British Airways Macro environment Analysis According to Lancaster (2008) companies are inserted in a macro environment composed by different factors or forces which have an impact on their operations. Some of these factors are closer to the company such as suppliers, intermediaries, distributors and so on, which he denominate proximate macro environment. There other factors have a wider prospect, such as legal, cultural, economic, so on, but can also impact companies results. Political Factors Almost every aspect of running an airline is governed or influenced by tight regulatory controls. This varies from the routes companies can fly, the business partners they can cooperate with, the airport slots they can use, the fares they set and the infrastructure costs they pay. Strict rules also govern safety and security and the management of their environmental impact. (XXXXX) Terrorism is another political problem which affects companies, one example are the attacks which occurred in the U.S in 2001, which reduced the demand for flights and also demanded from companies more investments on security measurements and policies to rebuild consumers confidence. (XXXX) Economic Factors Airline companies were direct affect by economic recession when in 2008 were the worst experience has ever faced in especially US and Europe. The global recession has affect in both cases passenger and business people in air travel. This aggravated its pension deficit and it also impacted its demand because many companies are trying to reduce the costs with travelling; instead they are trying to use communication technology as teleconferencing. Although the price oil has fallen from 2008 were the oil price was $147 a barrel. (Key data) Appendix 2 UK residents visits overseas by air by Country visited (000) Currency changes are another problem. For BA the pound weakens impacted its costs due to many of them occur in dollar or euro. Other factors which can impact either B.A costs base or profits are oil prices fluctuations and increase unemployment which impact consumer confidence. Social Factors Ageing fastest increase in the oldest old Population by age, UK, 1984, 2009 and 2034 The graphic above describe how the UK trend populations are going, over the last 25 year the people aged 65 has increased from 15% in 1984 to 16% in 2009, increase of 1.7% million people, in other words, UK population is ageing. On the same period the young population has decreased from 21% to 19%. http://www.statistics.gov.uk/cci/nugget.asp?id=949 Analysis this graph, it is possible to understand that people are focus on their career and probably having just one children or in some case no one, and the consequence is young population decrease and old population increase. British Airways can take advantage of this situation because people in this age may want to enjoy the live travelling, visit some friends and so on, and British Airways can bring this customer to it, and this type of customer possibly will pay to better services and better company, and business class for this customer are the best option to British Airways introducing them. Appendix 3 Unemployment rate According to graph above, the UK Unemployment rate despite is getting a small better still so high, and this factor impact direct on British Airways, because whist people have no job it is difficult to this people travel by plane. On the other hand, people aged 16 to 54 had has been a significant increase since 2009, and may can bring more customer to British Airways. http://www.statistics.gov.uk/cci/nugget.asp?id=12 Technological Factors Price comparison using the internet Online booking services and check-in It is good because young peolpe prefer to used, but old people dont like this new techonolgies The technology has created a lot of benefits for consumers. In the case of airline industry, now they can use comparison websites, which has contributed for their bargaining power; On the other hand, online booking beside facilitating customers, companies do not need to pay to agencies anymore (intermediaries). Furthermore, British Airways can also reduce the number of employees because it is possible to use more machines than people and BA improved its efficiency, as an example the clocking-in system implemented by BA to control employees hours, and It also creates new ways of communicating with customers. (XXXXX) Environment Factors One of the British Airway strategic is reduce issue that affect the environment, in order to this, British Airways chose to engage in CSR (Corporate Social Responsibility) to help achieve the company strategic, CSR also can help British Airways to identify risks to health, safety and environment, this strategic also can attract more investors and grow the company. CSR CASE STUDY According to Convention for Climate Change and the Kyoto protocol, one big issue to solve is the carbon emission. And airlines companies have a high contribution in carbon emission. So, in response to this British airway decided to develop a program to solve this issue and the first target was fuel efficiency to reduce in 30% between 1990 from 2010. Doing this action the saving represents 50m tonnes of carbon diode (CO2). The British airway has great reduction in carbon emission that the carbon emission saved can then be sold for other companies, which needs to go above its carbon emission. CSR CASE STUDY Furthermore, another crusial point to British Airways is the noise pollution, to minimize this issue the company is inventing in quieter aircrafts and changing the way that its fly, the target to reduce the average noise per flight is around 15% by 2015. The people who living near to Heathrow are the people more affect with the noise but British Airways reduced around 30% the noise between 2008 and 2009. (annual report BA, 2009). Natural disasters and weather conditions can impact the operations. These issues can impact on costs and consequently the companys profit. Volcano ashes Legal Factors During March 2010 British airways announce a decline in passage number; the decline was so high that was compared with the month after September 11 terrorist attacks. It was the worst march in more than a decade for passenger numbers, and the British airways strategic were cuts some its operational capacity. But the consequence was worst it. Because became a Cabin-Crew Walkouts that generate around  £45m loss to British Airways. When more than 47% of the flights were cancel in Heathrow airport. On the other hand, during the same time Ryanair Reported that the passenger number has increased 13%. One of the reasons from that is probably the no-frills. (financial Times, 2010) Beside all the legislation which reflects the heavy regulatory control governments have over airline industry, companies are also impacted by employment relations laws and recognition of trade unions. In the case of BA this has represented a lot of problems due to the strikes conducted by the employees. Beside the impact on image, the company has incurred significant losses. Other legislation which can impact its strategy is the restrictions on mergers and acquisitions. (XXXXX) Meso Environment XXXXXXXXXXXXXXXXXXXXXXXXXXXX Competitive rivalry The competition is very intense. Generally the main competitive factors in the airline industry are factors such as, customer services, safety record and reputation, price, routes services, in-flight entertainment systems and frequent flyer programs, flight schedules, capacity, types of aircraft, code-sharing relationship and so on. (datamonitor) Short haul market BA has a lot of competitors, mainly Easy jet and Ryanair, and on this type of flights is more difficult to have differentiation. Product and service are easily replicated and it is difficult to achieve consumer loyalty, On the other hand. Long haul market with the OpenSkies changed the competitive landscape. Five new companies have slots in Heathrow to fly to U.S. (XXXXXXXXXX) New Entrants In the airline industry new entrants are low because there are significant barriers to enter. It requires high capital investment, there are also high regulatory requirements, it is a high competitive environment, it offers low profit margins, it takes more time to have the return on investment, and Slot spaces are expansive and the barriers to exit are high. (XXXXXXXXX) Substitute On short Haul routes, airlines companies have a great competition with on the ground. Train operations in UK are taking a bigger share of the air, principal because the infrastructure has suffer improvements and minimize journey times in lines such as West Coast mainline. Although Eurostar is disrupt by snow and freezing weather in January, the company still in increase around 1.2% more passenger in 2009, at the same time demand for flight between London to Brussels and Paris fell b y 14%. (Annual Report BA, 2009). Power of Buyer British Airways through a strategic sourcing process produce services and goods, using benchmarking to make sure that they will achieve maximum value, for both parts such as suppliers and purchase. During the 2009 year , the company reviewed all its spending with 500 top suppliers who account around 94% of total annual external spend, in order to this, British Airways re-structure all its commercial deals and the result was a considerable saving over this period. Power of Suppliers Suppliers have high bargaining power, there are basically to suppliers of airplanes: Boeing and Airbus. And they are restricted by sole supplier of fuel in the airports. (XXXXX) Micro Environment Analysis XXXXXXXXXXXXXXXXXXXXXXXXXXXXXXX Strengths British airways has some important resources and capabilities such as: a fleet of about 250 airplanes and more than 300 routes; It has an international customer database; It has financial resources, according to datamonitor 2009 report, the company has increased its revenues since 2005 and in 2008 the company had 10% of operating profit margin. The company has slots in the main airports; The company has created two subsidiaries: OpenSkies and BA City Flyer; It has also established some important alliances (OneWorld alliances) and it has franchised some routes. These resources and capabilities are valuable and can help the company to react against some threats and capitalize on opportunities. However they cannot be rare and inimitable depending on the competitors available resources. On the other hand, British Airways have some unique resources and core competencies which are more difficult to imitate, are more rare and represent an important value for the company. British Airways is the only company with access to terminal 5 in London Heathrow Airport, one of the main airports in the world. BA has also a reputable brand image recognized globally and reinforced by its long-standing existence within the industry. Through its subsidiary OpenSkies has offered a 32-seat all premium service from London City Airport to New York (Annual report). British airways has a constantly increase in its revenue since FY2005 to FY2008 (HERE I NEED TO SHOW WITH GRAFICS, WHY THIS LAST YEAR THE COMPANY DECREASE?). British Airways has focus on operational services such a punctuality and costumer services, important factor to achieve this aim is Terminal 5 at Heathrow. It is allowing British airways to provide customer with a completely level of services in a highly efficient way. Furthermore, an important strategic for the company is investments in its fleet, and  £100 million is using to develop and modernise its first cabin and the customer feedbacks is brilliant. Costumer likes its idea because it is what costumer is looking for, more comfortable beds, space, privacy and everything is British style. (annual report BA, 2009) British airways has a excellent fleet base operation and has its robust route network. The company is operating with 245 aircraft in service. (HERE A NEEDS TO SHOE WICH AIRCRAFTS AND COMPERER WITH COMPETITOR). Although, diversity fleet operation help the company to achieve their advantages over their competitor and to be effective utilization of its asset base. In addition the British airways have just order two airbus A138 and six Embraer E190SR and five E170 aircraft to replace RJ85 and RJ100 Aircraft. Which are currently operated from City airport. Furthermore, the British airways has carries more than 33 million passenger per year. (HERE I NEED THE INFORMATION HOW MANY PEEOPLE PER YEAR) BA focuses on offering online services to preserve old customers and to attract new customer. The e-services were important factors that helped British airways to reduce costs and increase revenues. Furthermore, the e-services helps costumer to book hotels, cars all through the website. Third of all companies booking was sold by ba.com. in order to do this, British airways introduce a new tool that is capable to upgrade their booking at any time between buying a ticket and checking on-line. Other facility it is access in real time the arrival and departures information through their mobile, which is useful tools for business people. (Datamonitor, 2009) Weakness British airways has a high debt obligation in FY 2009, the amount is around  £2,382 million, an increase of  £1,072 million in comparison to FY 2008. The increase in net debt included  £554 million due to the retranslation of foreign debt. High debt make more difficult for a company to pay its principal and interest with respect to its obligations. In addition, can reduce the British Airways ability to use cash flow to fund working capital and other general corporate requirements. Furthermore, high British Airways debts difficult to planning and reaching to change in business and industry. (datamonitos, 2009) British airways is one of the biggest airline company in the world but 62.5% of the revenue came from European Market (data monitor, 2009). And it is not good business depends too much of a specific market. Because if the continent has an economic problem the company for sure going to be serious problem. Appendix 5 GDP Nominal According to Nominal GDP, 30% of the world nominal GDP came from Europe. So it is a good strategic from BA focus on this market. But there are some problem mentions above. Appendix 6 klj According to PPP GDP, British airways should be focus on other countries to try to improve their revenues. In some countries such as China, Japan, India, Brazil and so on, there is a great chance to increase the revenues. On the other hand, The European population has a high number of retender people that increase the probability of this people to travel (long haul flight) to enjoy their live. (here i need to find the reference. Again,, heheh) Opportunities British airways to try to improve its revenues were focus on business agreement with other airlines companies. British airways, American Airlines and Iberia have signed a joint business agreement in 2008 on flight between North America and Europe and part of the plan it is expand their global cooperation. This relationship was created to benefits customer to increase flight schedule and more fly option to travel to whore world. (annual reports BA, 1009) OneWorld Global Alliance it is another (HERE I NEED TO EXPLAN WHAT IS ONEOWRDL) Another opportunity to business is the Open Skies between EU and US, because British airways can significantly increase its number of destination choices that the airlines can offer for the customers. Although, Airlines are applying for EU-US anti-Trust Immunity, where London Heathrow is open to any US or EU Airline that wants to fly to US and where the rival alliance have immunity. In order to this, the airlines companies also can expand customer choice by supporting more routes that it is not be economically viable for the airlines companies. This strategic can increase the opportunity to British Airways to provide a better services for its customer and improve its business as well. (datamonitor, 2009). Threats The global recession has a high impact over on Airline industry, according to GDP growth rate has a declined from 5.1% in 2007 to 3.1% in 2008. Due the crises many Airline companies had financial loss and the principal affect class were the premium passenger because companies decided to cut business travel to save money, a recent survey suggest that 47% of business travel will take fewer travel in the year ahead. So, Global economic is affecting British airways where the company focus main on business travel. (datamonitor, 2009) Over the latest years the Airline industry has been affected by global recession and drop in air travel and the airline companies strategies are merger and joint venture, recent examples such as Delta and Northwest Airlines in October 2008, between America West Airlines and US Airways in September 2005, American Airlines acquired majority of Trans World Airlines assets in 2001. In Europe market some consolidation is happens too, such as Vueling and Clickair in Spain, Alitalia and Air one in Italy, Lufthansa acquired Brussels Airlines and British Airline BMI and Austrian Airlines. Other merger or joint venture with domestic and international market can affect directly British airways revenues. (datamonitor, 2009) EU-US Open Skies Agreement has had a high impact on Long Haul Flight, during the first phase of the Open Skies at Heathrow, the competition has change on transatlantic routes, US Carriers Delta, Continental and US Airways have commended new flights to Heathrow offered more than 100 services per week. Other important markets are being liberalised is Canada, and others countries such as Australia, New Zealand and Brazil are going to be the next to suffer the Open Skies. (annual Report BA, 2009). Strategic Analysis British Airways main strategic is become the worlds leading global premium airline. And to achieve goals its focus on make the cost base more efficient but making customer service an important part of this long-term vision. These are import factor to create a sustainable and profitable future for business, benefiting our customer, colleagues and shareholders. (annual report BA, 2009) Global, offer destiny a across the world making individuals and business travellers want to choose British airways to travel for wherever their wants. (annual report BA, 2009) Premium, certify that all its customer take pleasure in use unique premium service, and that their costumer make out the service and can pay more for it. (annual report BA, 2009) Airline, Always develop new products and services to be always serving well its costumer. (annual report BA, 2009) Mission The mission of the group is to deliver service that matters people who value how the fly. British Airways has objective to be the Airline of choice for Long Haul Premium customer, Long Haul flight market is the key to its profitability but always with a strong presence in economy and short haul segment and always focus on bring an excellent service and the best global connectivity for its customer, British Airways has a strategic to build presence in all top global cities through expanding and airlines partnership. (annual repost BA, 2009) Another value to BA is deliver an excellent service for customer at every touch point, to achieve this aim all the cabin staff have been receiving training such as service style to all passenger receive a premium service on all routes and classes. (annual repost BA, 2009) BA has an important objective to grow its presence in all key global cities in the world to offer the best global connectivity for its customers. The company want to be present in the top cities and also to expanding networking through partnerships. (annual repost BA, 2009) London is the worlds biggest competitive international air marketing in the world, Build on its leading position in London Airline continuous to been the core for its business to achieve this objective British Airways has the government helps, however, the company going to enhance this by building profitable ancillary services that offer customers great value and re-enforce its brand. (annual repost BA, 2009) BA has essential to know what its customer needs and improve that through new revenue streams based on its core of business, although, BA building profitable auxiliary services that offer customer great value and re-enforce its brand. However, the company want to develop new products and services which exploit its assets and capabilities. (annual repost BA, 2009) British Airways Business Plan British Airways business plan is build around the world a Global Premium airline for long haul flight, and to achieve its objectives British Airways has a structure in five factors: Colleagues, Customer, Performance, Excellence and Partnership. (annual report BA, 2009) FOCUSED ON OUTSTANDING CUSTOMER SERVICE Colleagues What can British Airways to do improve its business and how can they work together to achieve that, and how the company can develop its people to achieve their performance. (annual report BA, 2009) Customer What British Airways can do to outstanding experience for its entire customer, they will monitor carefully all the opportunities and try to adjust capacity as economic condition allow, another strategic is reduce flying outside the peak periods to reduce costs and maintain the quality and services for its entire consumers, the company intend to develop more flying during the holidays businesses to give the customer more opportunities to fly. In addition, the new Boeing 777-300ERs will arrive soon to improve its fuel efficiency and environmental performance. (annual report BA, 2009) Performance What British Airways can do to improve its financial performance and deliver for its shareholders, the company will build on record-breaking levels of operation performance through continuous improvement of the way its plan and control the operation. The company will extend the successful Terminal 5 at Heathrow to more of its services through developing of the second satellite Terminal 5C that going to open in 2011. (annual report BA, 2009) Excellence What British Airways can do to maintain and improve its operation performance and the quality of its processes. One of the strategies is implement joint business agreement with American Airlines and Iberia. Doing this can the company offer for its customer better services such as improve flight schedules, deliver enhanced and disruption management. Partnerships going to be developing such as those who were announced this year with Indias Kingfisher Airlines and the Russian carrier S7, to improve its position in the global cities in whole world. (annual report BA, 2009) Partnerships What British Airways can do to work with other Airlines companies business, with its principal suppliers and the communication that is based on economic environment and challenging industrial relations, for the next years British Airways will work to make better to engage across the company rallying our colleagues with drive towards ever greater customer services. The company will continuous to invest in make targets to improve its way to manage its talents with focus on develop new front-line leaders. (annual report 09 Vision Objectives British airways have many objectives such as, improve employee and customer Satisfaction, increase revenue, Maintain competitive strength in the industry, improve fuel efficiency and develop especial equipments for disable people. HERE I NEED IMFORMATION ABOUT HOW MANY PEOPLE ARE FLYING PER YEAR) Another British airways objective is maintain customer loyalties and sustain their dominance in the airline industry. (executive report, mar binns, 2007) According to Annual report 2010, the merger with Iberia is a good deal both for long-term sustainability of the business and for customer, because they can together increase their networks, one is strongest on the North Atlantic and Asia and other is strongest in Latin America. Together they believe can realise around  £400 million in synergies from the fifth year. BA strong believe in the synergies can realise its resources on this highly competitive route will be good for customers, shar

Elements Of A Shakespeariean Tragedy :: essays research papers

Elements of A Shakespeariean Tragedy   Ã‚  Ã‚  Ã‚  Ã‚  Shakespeare wrote many tragedies, which included The Tragedy of Julius Caesar. He chose to take an important event in Roman history, the death of Julius Caesar to write a play for the Globe Theater in 1599. The people who lived during the Renaissance were very interested in the play and the story of Julius Caesar's death. People's views of the play dating from 1599 to the present may be very different and continually changing. Though the elements of Shakespeare's tragedy Julius Caesar and other Shakespearian tragedies are all the same. A Shakespearian tragedy is comprised of several elements; two include a tragic hero and supernatural elements.   Ã‚  Ã‚  Ã‚  Ã‚  In a tragedy, the tragic hero is of high social position. The tragic hero has a destructive flaw which in turn brings about his downfall. There is much argument over who the tragic hero is in The Tragedy of Julius Caesar. Some scholars say that the tragic hero is Julius Caesar, while others say it is Marcus Brutus. A case can be made for both of the characters. Both Brutus and Caesar are of high social and political status. Caesar was the dictator for life of Rome and Brutus was an honorable Senator. Julius Caesar had two tragic flaws. Caesar was said by Brutus to be ambitious, which led directly to his downfall - â€Å" But as he was ambitious, I slew him.† (Act 3. Scene 2. Line 28) Caesar was also arrogant, he believed that he was too great to be harmed, Caesar said â€Å" Cowards die many times before their deaths; the valiant never taste death but once.† (Act 2. Scene 2. Lines 34-35) Brutus too, had a tragic flaw. Brutus was an idealist, not a realist. Brutus was an optimist, he always wanted the best for Rome. Although sometimes, Brutus couldn't see things for what they really are. This flaw prevented him from making good decisions.   Ã‚  Ã‚  Ã‚  Ã‚  The supernatural elements present in the play all foreshadow events to come. Three different characters show supernatural predictions. The Soothsayer has an insight of trouble for Julius Caesar and he warns him - â€Å"Beware the Ides of March.† (Act 1. Scene 2. Line 21) On March 15, the date that Caesar was warned of, his wife, Calphurnia had bad dreams. Calphurnia cried out in her sleep â€Å"Help ho, they murder Caesar!† (Act 2. Scene 2. Line 3.) Calphurnia knew that her dreams were a sign of what was to come. After Caesar's death, another supernatural event occurred. Marc Antony and Octavius were at war with Brutus and Cassius. Brutus was in his tent where his army was camped when the ghost of

Nelson Mandela

Nelson Mandela has earned a place among the world’s greatest leaders of the 20th century by his struggle against oppression and apartheid as well as his leading role in steering his country from minority rule to democracy. He is often ranked together with some world great leaders such as Mahatma Gandhi and Martin Luther King jr. among others. His contribution to the social and political freedom of his country is nothing short of exemplary. His great sacrifice in the face of personal danger has inspired millions of people worldwide. He has demonstrated that staying focused on a goal and never losing sight of it is the only way of achieving greatness. This paper critically examines the life and times of Nelson Rolihlahla Mandela highlighting some of the examples of his contribution to the rise of his country and followers. Biographical Information Nelson Mandela was born in 1918. His father Henry Mandela was a cultural chief and his mother was the third wife to the older Mandela. He started school at the age of seven at the Wesleyan mission school and later Clarkbury Boarding Institute. He studied BA at the Fort Hare University where he met his friend and colleague Oliver Tambo (Johns et al, 19). After fleeing from his royal home where he had been brought up, he went to Johannesburg where he continued his BA studies at the University of South Africa (UNISA). Thereafter he joined the University of Witwatersrand where he studied law and left in 1942 after completing his degree. Nelson Mandela joined the African National Congress (ANC) in 1944 and after the 1948 victory of the Minority National Party, he led the ANC defiance campaign against the apartheid that segregated alongside racial lines especially against the Africans and coloreds (M Meredith, & Martin, 26). In 1956 to 1961, Mandela was tried for treason but was acquitted. This freedom was short lived because Mandela had started agitating for a military arm of the ANC and co-founded Umkhomto We Sizwe (spear of the nation) abbreviated MK. As the leader of this arm of ANC, Mandela coordinated a sabotage campaign that was aimed at the military as well as government targets. Consequently he was arrested and sentenced for five years in prison. In 1963, together with other leaders of Umkhomto We Sizwe, Mandela was brought to trial for an attempt to overthrow the government by violent means. He was sentenced for life. This was the beginning of twenty seven long years as a prisoner. In 1985, President P.W. Botha extended an offer of freedom from prison on condition that Mandela renounce armed struggle. However, Mandela turned down the offer releasing a statement that received much media coverage internationally. He was released unconditionally five years later by President Frederick. W. De Klerk. In 1991, Mandela was overwhelmingly elected the president of the ANC and his old friend Oliver Tambo became the National Organizing Chairperson (M Meredith & Martin, 21). The events that followed the Mandela release and his consequent rise as the president of ANC marked a major social and political transformation in South Africa that culminated in the 1994 democratic general election that saw Mandela become the first black South African president. In his five years as president Mandela adopted policy of reconciliation and negotiation that made him a most popular political figure internationally. He has won over 100 awards and is thus one of the most celebrated icons in the world today. However, his under his leadership the ANC through the Umkhomto We Sizwe and in its efforts to bring about changes in the society committed human rights violations (Sparks & Allister, 48). This fact Mandela conceded and apologized. Additionally, his reign as president has been criticized as having failed to effectively address the problem of HIV and AIDS epidemic. Mandela’s Contribution From an early age, Mandela became aware of the social and political imbalances that existed in his country. He developed a keen interest in assessing ways in which he could contribute to bringing about changes in the society. He had a desire to rid society of the inequalities that characterized the apartheid rule. When he joined the ANC in 1944, his desire was to confront the apartheid policies of racial segregation a task that he undertook with zeal and consistence. During these days his contribution in creating public awareness of the evils of apartheid was significant. He prepared the people for the struggle that took a long time to bear fruits. Mandela has become a political and social model because of his undying faith as well as enduring challenges without compromising personal integrity. He for a long time represented the face of struggle against inequality not only in South Africa but also in the world. His contribution to education stems from his early realization that education was essential in creating a more knowledgeable society that would embrace change and seek opportunities that a free society could offer. Although he left Fort Hare University after only two years, his desire to continue with education was so great and so he joined the University of South Africa and later on the University of Witwatersrand. Later on during his years in prison, he continually encouraged his fellow prisoners to continue with their formal schooling. After he became president he used his position to raise funds for building schools in rural areas and was quoted as saying â€Å"education is the key for the future† (Sparks et al, 40).   His prison block became known as the Mandela University. Although Nelson Mandela had many reasons to be bitter and vengeful his ideal of justice for all, the people in South Africa was a light on his path and guided his thoughts and actions. This way, he was able to contribute to the democracy in South Africa. His struggle against oppression and against the system that made the African people slaves in their own country was instrumental in the achievement of freedom. When freedom was offered to him on condition that he forsake the ideals for which he lived by, Mandela releasing a statement through his daughter that said â€Å"What freedom am I being offered while the organization of the people remains banned? Only free people can negotiate. A prisoner cannot enter into contracts† (Nelson Mandela as quoted in Johns et al 33) His uncompromising stance became a source of hope and inspiration to his people because they saw his courage and was inspired. Mandela’s contribution to the transition from minority rule to democracy is probably one of his most outstanding deeds in the world today. His gospel of peace and reconciliation reverberates in all his messages and has earned him the title of international statesman as well as making him the recipient of 1993 Nobel Peace Price together with F.W De Klerk. Mandela’s belief on conflict resolution have served an important role in uniting South Africa at the time of need and has given the country a sense of identity. This can be seen in the way Mandela’s speech after the assassination of Chris Hani[1] prevented the blood shed that was eminent. Mandela appealed for calm in a speech that is widely quoted internationally. â€Å"Tonight I am reaching out to every single South African, black and white, from the very depths of my being. A white man, full of prejudice and hate, came to our country and committed a deed so foul that our whole nation now teeters on the brink of disaster. A white woman, of Afrikaner origin, risked her life so that we may know, and bring to justice, this assassin. The cold-blooded murder of Chris Hani has sent shock waves throughout the country and the world. †¦Now is the time for all South Africans to stand together against those who, from any quarter, wish to destroy what Chris Hani gave his life for – the freedom of all of us†. (Nelson Mandela, 54) Mandela the Leader One of the leadership qualities that are exemplified by the life and times of Nelson Mandela is sacrifice. His lengthy stay at prison where he was away from his family demonstrates the fact that his struggle was not focused on the individual but on the nation. The quality of being able to remain focused even in the face of death distinguishes Mandela the man from many leaders in the world today. He has remained steadfast to his ideals and to his people in his entire life. Mandela has through out his life demonstrated a myriad of leadership qualities including ability to listen effectively. Ability to bring together people with different opinions, open mindedness, understanding cultural differences, humility and modesty, ability to motivate and unfailing faith in a free society. These qualities were put to test when Mandela was faced with the challenge of leading the country through the transition period from apartheid to democracy. His charismatic and pleasant personality, quick wit and ability to empathize with the suffering have endeared him to the world. Mandela leaves behind a powerful legacy and a model of what exemplary leadership is all about. His devotion to the liberation of the people of South Africa both black and white has born fruits because today South Africa has made significant strides towards democracy and is a beacon of hope in the entire of Africa. It can be said that Mandela has achieved his dream of a democratic and free society, an ideal for which he lived and was prepared to die. He now stands tall as an advocate of international reconciliation. His faults and the faults of his government have been pointed out as the failure to provide leadership in addressing the problem of HIV/AIDS (Mandela, Nelson, 263). Additionally, the armed wing of ANC has been accused of human rights violations. On both counts, Mandela is quick to accept the mistakes and take responsibility for the actions. In the latter case, Mandela advised his fellow ANC leaders against denial of those accusations. He undertook different projects aimed at addressing the issue of HIV/AIDS after his term as president of South Africa in order to make up for the failure of his government (Mandela, Nelson, 301). Conclusion For a man who spent twenty seven years in prison for his ideals of a democratic and free society, Mandela comes out as a powerful and dedicated leader who is hard to fault. He began his struggle as a freedom fighter who became impatient with peaceful means of achieving peace. However, through his prison life he was transformed and became an advocate for peace through negotiation. As he states in his autobiography, he learnt to bear with his enemies and not bearing grudges for any lengthy period of time. He was very successful as a leader especially in guiding his country through transition. Although he had every reason to be vengeful and bitter, he embraced principles of reconciliation and negotiations after his release from freedom as well as in his term as President of South Africa. Works Cited: Johns, Sheridan and R. Hunt Davis, Jr. Mandela, Tambo and the ANC: The Struggle Against Apartheid. New York: Oxford University Press, 1991. Documentary survey. M Meredith, Martin. Nelson Mandela. A Biography. New York: St, Martin’s, 1998. Mandela, Nelson. The Struggle Is My Life. New York: Revised, Pathfinder, 1986. Originally published as a tribute on his 60th birthday in 1978. Speeches, writings, historical accounts, contributions by fellow prisoners. Mandela Nelson. Long Walk to Freedom: Macdonald Purnell (PTY) Ltd, Randburg, South Africa. Ottaway, David. Chained Together. Mandela de Klerk and the Struggle to Remake South Africa. New York: Times Books, 1993. Sparks, Allister. Tomorrow Is Another Country: The Inside Story of South Africa’s Road to Change. New York: Hill & Wang, 1995. [1] Chris Hani was a senior leader in the African National Congress and was assassinated on 10th April 1993 outside his home. Nelson Mandela Nelson Mandela

Mae West and 1930s censorship

Mae West and 1930s censorship Free Online Research Papers Nowadays, we probably take for granted that the majority of films created in Hollywood have no moral or content boundaries whatsoeverAlthough today the boundaries might seem a little blurred, it was not always like this. The censorship process in Hollywood films (as well as in many other media) is a process that has grown and fluctuated along with American society. Behind many of these films there have been struggles, debates, and confrontations of ideas to have power over what could be shown. Films have always been a main target for censorship, primarily because movies are a major audiovisual form of entertainment and mass communication with a tremendous power over the public. Mae West is a name that comes up when discussing U.S. censorship and film, mainly because she was a Hollywood star who danced the line between what was allowable and what was not. A great deal of her career as a Hollywood actress revolves around pushing the limits of the moral landscape. She became one of the biggest female icons of the 20th century thanks to her voluptuous figure, sexy innuendos, and uncontainable wit. This essay explores the relationship between Mae West’s performances and the early thirty’s censorship changes in her work. West worked during the period spanning World War I, Prohibitionand the Great Depression; a period characterized by a dualism between a huge cultural experimentation and a strict repression. The war coincided with a rising sexual revolution; film audiences wanted sexand censors wanted to suppress it. From the starting point of her career, West became aware of this duality and played around that fine line. She took it upon herself to fight the censors when it came to her career. Emily Leider quotes Mae West in these fights saying, â€Å"My fight has been against depression, repression and suppression.† Marybeth Hamilton describes Mae West as â€Å"Hollywood’s most colorful victim of censorship,† (Hamilton, 187). With one of her first major movies, I’m no Angel, West was characterized by Variety as â€Å"the biggest conversation-provoker, free space grabber and all-around box office bet in the countryBut that slightly changed in 1934, when a national campaign that battled film immorality forced her to follow the rules of the Production Code Administration (PCA), which is the film’s industry self-regulatory organization. This action took a hard toll on her popularity. Hamilton quotes historian Robert Sklar regarding West decline after 1934, saying, â€Å"the pre-1934 West was raw, acerbic, even sexually revolutionary, precisely because she was uncensored†¦exploding on screen with unfettered power before the censors killed her off.† (Hamilton, 188) Yet, many documents and archives from the Motion Picture Producers and Distributors of America (MPPDA) show evidence that Mae West was never really completely uncensored. Before she was forced to follow PCA’s regulations, West’s work was always submitted to the MPPDA office’s scrutiny. This censorship process was very complex. Every stage of the production was supervised but, against general supposition, the process was not aiming to suppress the sexual content Moreover, many historians agree that Hollywood censors helped shape West’s characteristic sexual expression, in fact, â€Å"censorship helped create Mae West as we know her, shaping her persona far more effectively than West herself would ever admit.† (Hamilton, 188) In reality, West’s immediate connection to sexual topics in Hollywood was not exclusive to her with sexual content issues in many non-Mae West films (like Black Street, Possessed and Blonde Venus); but West had a particularity that distinguished her from other performers: her roots in Broadway gave her a â€Å"reputation for urban realism†¦providing a glimpse of authentic underworld vice.†(Hamilton, 189). Diamond Lil was the title of the Broadway play that made West gain that particularity (a play that would later be adapted into her second film She Done Him Wrong). According to historians like Lewis Erenberg, what Diamond Lil rendered was slumming made pleasant, â€Å"the lure of the forbidden with the rough edges smoothed off.† Those kind of Broadway shows appealed to the tastes of the middle-class who wanted a clean, underworld desire land. This is the same niche or target from which Hollywood wanted to separate itself. The success of West’s play was a concern for the MPPDA. Broadway provided the movie industry with a pool of potential actors and writers who were eager to bring that â€Å"realism† main stream. But, unlike Broadway, the film industry had to sell their product to small towns as well as big cities. This meant they had to pass the inspection of every censor board on the way. So the MPPDA office developed a strategy to sell movies as an exclusive form of entertainment, with no attachments whatsoever to the inner-city nightlife and in accordance with the values of American confines. Now, the MPPDA and the censors had a new and difficult task on their hands regarding Mae West’s performances and movies: the story of the ambitious woman who used love and sex to get to the top of the social and material ladder had to get onscreen in a form that would be profitable and that would avoid any kind of problems with the moral branch of the film industry. This translated into having a representation in which sexual matters were suggested, not manifested, â€Å"from which conclusion might be drawn by the sophisticated mind, but which would mean nothing to the unsophisticated and inexperience† as Jason Joy stated (director of the Studio Relations Committee, SRC; precursor to the PCA) (Maltby, 63) When the movie She Done Him Wrong came out, it was obvious that the efforts of the MPPDA office to not evoke Mae’s Broadway realism in her performance backfired. Critics agreed that West’s acting had brought down all the efforts to veil Lou (her character in the play). What was seen as â€Å"realism† was, in fact, West’s acting style, â€Å"the oozing walk, the hard-boiled speech that lent an unexpected saltiness to seemingly innocent lines.† (Hamilton, 193). Even what was a gentle love lyric on paper, â€Å"A Guy What Takes His Time,† became a graphic illustration of languid sex when performed by Mae West (an interpretation that cost a lot of panic in the MPPDA office and a lot of money to cut short). While in theaters the audience had the choice of focusing or not on Mae West, on film, the camera forced them to keep her erotic figure and delivery as their main focus. The film rapidly became a box-office sensation. This fact only helped the reformist to argue that the film industry was not fit to control its own product. She Done Him Wrong enraged people within the film industry, reform groups, censor boards, and many others. These groups grew as a threatening force that eventually obligated Mae West to change, regardless of her huge box-office sensation. With all the bad press, the MPPDA office feared a federal intervention of the film industry. Will Hays, the head of the MPPDA at the time, took the matter into his own hands and publicly expressed that more Broadway sensationalism would only give the critics precisely what they wanted. For her next film, I’m No Angel, the test was to transform West’s performance into a more acceptable one. â€Å"Determined to hold West to the code, Hays and his underlings maintained a vigilant watch over I’m No Angel. Previewing drafts of the script and song lyrics, they bombarded the studio with mandated cuts and revisions.† (Watt, 172). The idea was not to remove all sexual allusions completely, but to smudge them. The changes forced upon Mae West quickly became evident. The studio, Paramount, was firm on limiting West’s creative influence. The setting of the new film illustrated more clearly the changes regarding â€Å"immoral† elements. This time, they pulled Mae out of the New York City underworld and placed her in a carnival sideshow, as a character under the name Tira. Tira would go from being a singing marvel and a lion tamer on a show, to a loving, wealthy wife living in a penthouse apartment in the city. Though, not all was pure as it sounds. Tira was a gold digger, a woman willing to exchange sex for fortune. One of Mae West’s most famous quotes comes from this movie: â€Å"Somewhere there’s a guy with a million waiting for a dame like me.† But, unlike the past narratives, which passed unashamed until the end, Tira is transformed by true love. I’m No Angel became an immediate hit at the box office. Jill Watts tells a story in his book Mae West: An Icon in Black and White, of a Boston journalist who reported that the lines outside the movie theaters extending down several blocks looked like a â€Å"run on the neighborhood bank† (Page 180) In Chicago the film ran twenty hours a day and even patrolmen were necessary to help organize and calm the crowds. The release of the movie made West a true star. Once again, Mae West’s persona injected a â€Å"realism† that the script was trying to escape. â€Å"On paper, Tira was an ambitious dancer with a craving for money. On the screen she exuded earthier desires. West’s swiveling hips, knowing laugh, and appraising gaze injected a bawdiness that the script had carefully eschewed† (Hamilton, 197). The fact that Mae West was a plot all on her own made her even more of an iconic figure. Now, the show was her personality. As in Diamond Lil, West managed to deliver ironic suggestions in forms of private jokes that she would never reveal. Thanks to the censors, the audience of I’m No Angel was even more intrigued as to what was she laughing at. Even though Im No Angel was a success among critics and West’s former enemies, there were some concerns regarding the interpretation young women (the main audience) would give to Mae’s line deliveries and provocative performance. The Production Codes Administration (PCA) attempted to domesticate her performance in order to eliminate these possible interpretations. But they soon came to realize that as long as the audience had a memory of Mae’s past performances, viewers would never be completely passive. As Joseph Breen, appointed head of the PCA in 1934, explains, â€Å"with West at the helm, even the most scrupulously sanitized story could be subverted by a well-placed wink.† Mae West’s next film, Klondike Annie, became a perfect illustration of this phenomenon. Joseph Breen tried without any success to sanitize the story and script of Klondike Annie. But he quickly understood that the very presence of West in the film would make that task impossible. As he said himself â€Å"Just so long as we have Mae West on own hands with the particular kind of a story which she goes in for, we are going to have trouble†¦lines and pieces of business, which in the script seem to be thoroughly innocuous, turn out when shown on the screen to be questionable at best, when they are not definitely offensive† (Hamilton, 206) It was very clear to everyone involved in the film industry that with Breen as the new office head, West’s career was going to be over. Although many other projects required Breen’s vigilant watch, he focused mainly on not letting anything from Mae West slip by him. He made her his top priority. At the same time, Paramount, to show that they were closely following the Code, brought executive Phillip Hammell to work as a private censor on West’s films. Hollywood was redefining its parameters and Mae West’s style did not fit in. What happened to her career after 1934 is a small-scale representation of the effects the PCA had on Hollywood. West gradually faded out of the spotlight. Lea Jacobs, a prestigious film professor and author, believes that the strategies introduced by the PCA to deal with sex films not only affected Mae West, but also the complete genre: â€Å"by eliminating the double meanings, the calculated ambiguities, and the narrative disjunctures which gave the films of the early thirties their zest† the viewer’s experience was changed (207). West’s role in the development of American film censorship is a matter of great debate. Some maintain that Mae West is solely to blame for censorship; her loud career and the changes in the PCA do coincide time-wise. But it is a well-known fact that the scrutinizing of movies that supposed a threat to morality was something that had been happening well before West appeared on the big screen. At the same time, West’s rising popularity made her an easy target for critics and reform groups. But, as Jill Watts mentions, â€Å"she was more than symbolic; her controversial screen presence became a major impetus that accelerated a process already set into motion† (171). Research Papers on Mae West and 1930’s censorshipWhere Wild and West MeetHip-Hop is ArtAppeasement Policy Towards the Outbreak of World War 2Bringing Democracy to AfricaEffects of Television Violence on ChildrenMoral and Ethical Issues in Hiring New EmployeesQuebec and CanadaTwilight of the UAWRelationship between Media Coverage and Social andThe Effects of Illegal Immigration